ArtPrizes Survey 2024

Posted 13 October 2024 03:23 PM

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No surprises about the decision points for artists when it comes to deciding which art prizes to enter. It all comes down to cost of entry, cost of commission and cost of transporting the works.

Q1 - it all comes down to the perceived value for entering the prize. 57% of artists said they wouldn’t enter an art prize based on one of the following - entry fee or shipping fee. 11% said they wouldn’t enter if the prize had a poor reputation.

Q3 - this is of particular interest to me when working with advertisers when we have to nominate which link to direct artists to. It seems the majority (37%) prefer to go directly to the Landing Page for the prize and the same number 37% of artists would go directly to the Ts&Cs for the prize. Surprisingly to me, only 24% of artists wanted to go directly to the entry form.

Q4 - asks if you would enter a prize early within the first 14 days of the Call in return for a discount on the entry form. 75% of artists would enter earlier for a discount. Art Prizes should take note that if they wish to mitigate the rush of entries in the final week of the campaign.

Outcome: art prize administrators would benefit enormously in their objectives by offering early bird discounts, striking agreements with art couriers to discount deliveries and improve the surfacing of the Ts&Cs for their prize.